Life is a Ball, is a not for profit organisation co-founded by ex-Indian Tennis pro Somdev Devvarman. Our focus is to create a grassroots level of awareness around sport and its impact. In the past, we have carried out several campaigns to educate children on social matters such as equality, teamwork, personal rights, resistance and effects of bullying, breaking free from stereotypes, etc.
About the Cause
Somdev identified the immediate need to give back to the sporting fraternity who have been severely hit due to the stoppage in sports caused by Covid-19 through our recent campaign ‘Love All’. It is an initiative to identify individuals whose livelihood has been affected during these unprecedented times and reaching out to them and their families to offer support.
These individuals have dedicated years of service to the sporting fraternity and have no source of income as a consequence of the current state of things. Based on our calculations, we intend to raise INR 6500/ family, which will cover their food and medical costs for up to 30 days.
Through Somdev’s trusted sources, we have identified coaches, markers, linemen, ballpersons, etc across different Tennis academies and Clubs, who have had no source of income since the national lockdown.
The funds raised will be distributed to the verified Bank Accounts of the identified beneficiaries with the help of a personal network of people who are associated with the individuals in need.
Love All saw the coming together of the Indian Tennis fraternity including Sania Mirza, Mahesh Bhupathi and Rohan Bopanna and Leander Paes, who have all advocated this cause. We have been able to raise ₹8,00,000 till now and are aiming to reach ₹15,00,000 through this platform.
The intended beneficiaries of our campaign are professionals such as ballpersons, tennis umpires, coaches, markers and other support staff in the sporting community.
Our beneficiaries also include National-level Wheelchair Tennis players, who despite their contribution to Indian Tennis, have had no source of income since the discontinuation of tennis tournaments. The beneficiaries will be identified by the advocates of this cause in different cities across India.
Through Somdev, Sania, Mahesh, Rohan, Leander and many others, we approached several academy owners and clubs that are facing difficulties in remuneration of their staff.
Once the individuals in need of support are identified, we reach out to them and their employers to verify their Bank details before initiating a transaction. The transferred funds are to be acknowledged by every beneficiary.